Youtube in-display Ads
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| Youtube in-display Ads |
Youtube in-display Ads
GEOGLE | YouTube's ad formats included in-display ads, but please note that the platform may have evolved or introduced new ad formats since then. In-display ads on YouTube are now known as "YouTube Discovery Ads" or "YouTube TrueView Discovery Ads."
Here's how they typically work:
1. Format
YouTube Discovery Ads are a type of video ad that appears in various locations on the YouTube platform, including search results, related videos, and the YouTube homepage.
2. Thumbnail and Headline
The ad appears as a thumbnail image with a headline, which users can click on to view the video ad. The headline provides a short description or call-to-action to encourage users to click on the ad.
3. Cost Model
Discovery Ads generally operate on a cost-per-view (CPV) basis. Advertisers are charged when a user clicks on the thumbnail and starts watching the video.
4. Targeting
Advertisers can target their YouTube Discovery Ads based on various criteria, such as keywords, user interests, demographics, and more. This allows them to reach their desired audience effectively.
5. User Experience
YouTube Discovery Ads blend in with organic content on the platform, making them appear less intrusive to users. They are shown to users who are likely to be interested in the content, which can lead to higher engagement rates.
Remember that advertising platforms frequently evolve and update their offerings to improve user experience and cater to advertisers' needs. If you're interested in running YouTube ads, I recommend visiting the YouTube Ads Help Center or checking the latest information directly from the YouTube advertising platform to get the most up-to-date details on available ad formats and best practices.
